Contacts and companies

A lead is one enquiry; a contact is the person behind it. Contacts give you the full history of someone who has enquired more than once.

Who can do this: EveryoneLast updated: 29 September 2026

Leads vs contacts

LeadAn opportunity you're working — it has a stage, an owner, follow-ups and a deal value.
ContactA person, with their details and every lead and conversation they've ever had with you.
CompanyAn organisation, grouping its people and their deals.

Automatic linking

Every new lead — from ads, WhatsApp, forms, portals, imports or manual entry — is matched to an existing contact by phone number or email, or a new contact is created. You don't need to maintain contacts by hand.

People

Contacts → People lists everyone. Open a person to see their details (name, job title, phone, email, company, tags, notes), every lead they've been part of, and their activity. Use Add a contact for someone who isn't a lead yet — for example an existing customer.

Companies

Contacts → Companies lists organisations. A company page shows its people and their open and closed deals together — useful for B2B sales where several people from one customer enquire.

Export

Use Export / Template on the Contacts page to export all contacts, or download a template for bulk-adding them. For leads, see Importing and exporting leads.

Note: Deleting contacts and companies can be restricted to specific roles in Roles & permissions.

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